It seems like there is a lot of money to be made with e-wallets and now all companies are looking for a piece of the pie. Amazon in their latest campaign was promoting refunds on phone credits to users using Amazon pay. Amazon is working on making the digital payment process seamless and super easy to encourage more people to get onboard the digital payment platform through their system of Amazon Pay.
Amazon seems to be working with a very simplistic approach to e-wallets markets, where there are already very large players. However, it seems that they aren’t looking to dominate the market but get some stake in it.
Since there are so many players in the game now, it looks like the e-wallet scene and their customers in India are in for a treat. There will be a bunch of new offers and innovations in the industry like never before.