Twisted Tiffin

Twisting meals for their customers

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Indian dining trendz are changing and in many ways are mimicking the west, thereby creating a giant market for making meals that match individual requirements. If you are thinking, why doesn’t someone do something about this, that’s where Twisted Tiffin comes in. Twisted Tiffin is founded, run and spearheaded by Mitanshu Satla a graduate from IHM- Aurangabad. Their main idea is to create customized meals in individual quantities. If you’re thinking, why can’t customers just order their meal, Twisted Tiffin uses a slightly different concept. They allows their clients to choose from multiple dishes, which combine together and deliver in a nicely packed, spill-proof, individual portioned box at a fixed price.

Twisted Tiffin allows customers to mix and match from a wide array of main and side dishes providing over 300 combinations that customers can choose out of the menus of their favorite restaurants served to them as an individual meal combination portioned for one. Creating customized individual meals is not really common or heard of around India. Building on the idea of a fixed price for numerous customized meal combinations, Twisted Tiffin is working their way towards a giant market. Furthermore, you would see that the company, with their flat price options is letting people pick vegetarian or non-vegetarian items creating a meal combination depending on their preference and removing cost from the equation.

“The sheer passion for food motivates me as the founder”

– Mitanshu Satla (Founder & CEO, Twisted Tiffin OPC Pvt Ltd)

They are currently registered in Bombay, but they are using Goa to test out their concept. Depending on the challenges they face and success they see in this tiny state, they would apply their learning’s and move to other larger cities across the country. Unfortunately, since they lack a marketing budget they are unable to invest in a communication strategy that will connect with the audience and spread the word. They currently have a reasonable amount of traction but its only about 30% compared to what they can actually achieve in Goa. Being a no asset type of startup is the best part of their concept, but this also keeps people away from investing in them, not giving them their edge.

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They have a couple of ideas that are going to help them up their game. Some of their plans include improving their online platform to allow them better orders and to close deals faster. Considering their current business model, they only want to work with offices, so they are planning on adding more offices to their list. That’s not all, they are also putting systems in place to close deals faster.

Their future plans include, providing such good service and being used so often that ‘Twisted Tiffin’ would be used as an adjective, like Xerox or Bisleri. That’s not all, they are also planning on adding 50% of Goa’s work force to their platform by August next year. Their long term plan, for the coming five years, is to have their hands on 55% of the office market in every city that they are connected with. They would like to work toward this by forming strategic partnerships with veterans in the food tech industry.They would also like to get some mentorship and direction from other key players in the food industry.

They have a couple of ideas that are going to help them up their game. Some of their plans include upgrading their backend & frontend web platform, developing a mobile application & setting up a call-center to handle the huge call volume they see during peak lunch hours. Considering their current business model, they only want to work with offices, so they are planning on adding more offices to their list. That’s not all, they are also putting systems in place to close deals faster and minimize human involvement in the entire order cycle.

Their vision for the future includes providing an experience that people get so used to across the country that ‘Twisted Tiffin’ some day would be a product category in itself and would be used as an adjective, like a Xerox for Photo-copy or a Bisleri for mineral water. That’s not all, they are also planning on adding 50% of Goa’s work force to their platform by August next year. Their long term plan, for the coming five years, is to have their hands on 55% of the office market in 3 major metros and at least 5 tier II & tier III cities across the country. They would like to work towards this by forming strategic partnerships with veterans in the food tech industry and are eagerly wanting to get some quality mentorship and direction from anyone and everyone who believes in the concept of Twisted Tiffin.

www.twistedtiffin.com

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