Xiaomi in an effort to strengthen its base in software and hardware is planning on investing Rs. 6000 – 7000 cr in Indian startups over the next half of the upcoming decade. The company is looking to invest in mobile software tech companies.
They are however working to expand away from mobile phones having launched their first Chennai based store. They are offering Chinese products not available in India but sold in China. Some of their products include electric cycles, self- balancing scooters, electric folding bikes, smart shoes, smart cookers, laptops, water purifiers and so on. India is the first market where the company launched their televisions. The company is planning on getting information from their Indian customers to understand the level of customisation required before selling to an Indian audience.
“Everything that we have in China is not suitable for India market,” Manu Kumar Jain, MD and vice-president of Xiaomi India, said.